World Cup Cricket 2007 - Event Symbol!

The event identity was developed by the ICC retained design agency Minale Bryce Design Strategy in consultation with a Caribbean Consortium of agencies called Howzat.

MBDS have overseen the development of all ICC Marks including the ICC CWC 2003 and ICC Champions Trophy logo’s.

In creating a logo for the event it was essential to develop a symbol that would immediately say ‘ICC Cricket World Cup West Indies 2007’

The requirement was to create a symbol that would encompass aspects of Cricket, the Caribbean and the essence of its people, conveying this multiple message,

quickly,

simply and

memorably.

It was agreed through extensive research and development that the logo needed to:

Reflect the aspects of Caribbean life, resonate with an international audience and encapsulate the spirit of Cricket.
Research, focus groups and interviews were undertaken in several countries in order to define the type of images that would attract a host of worldwide cricket lovers.

A wealth of experience amongst this creative time worked to combine, condense and demonstrate all of the information gathered into a single image in order to produce this logo. It is a logo that expresses the joy and exuberance of cricketers and cricket fans worldwide, in a Caribbean setting.

The vibrant red figure central to the logo captures the exuberant energy of dance and celebration. The colour red represents the passion that the fans both in the West Indies and around the world have for the game of Cricket.

The spirit of cricket and life in the Caribbean are shown through the close association of the core Cricket symbols of bat, ball and stumps, all presented in a palette of vibrant colours and shapes of symbols from the Caribbean.

The positioning of the bat and ball are figurative elements of the palm tree forming the trunk and fruit. The vibrant green of the crown of the palm tree, and the azure blue which stands for the surrounding sky and seas are the backdrop in which this prestigious tournament will take place.

World Cup Cricket 2007 West Indies Event Symbol