World Cup Cricket 2007 - Event Mascot !

In the search for a character to become the Event Mascot many options were explored, from animals to inanimate objects.

The highly experienced design consultants sought to create a character that did not have an association with just one or two of the Host Venues. It was also important to consider how the mascot would look in various environments for example running out onto a Cricket Field to help rally the crowd.

The chosen Mascot needed to have personality and real character.

The extensive research and development sessions generated a common theme across the region…a zest for life, a life philosophy and the warmth of the people. It became clear that the Mascot was all about an attitude - a feeling, and looking at the role it would play, in embodying a lifestyle rather than a particular country or single culture.

Through word play and further research a name was selected.

Once a name was chosen the Mascot concept grew from there, neither an object, animal nor person but instead a youthful, friendly, contemporary character with bright eyes, a big smile and an abundance of personality.

The result is Mello:

He’s in his teens—cheeky and curious and socially aware like so many young people today. Because Mello is conscious of the growing HIV problem around the world he wears a red ribbon to show his support for the ICC/UNAIDS initiative.

World Cup Cricket 2007 West Indies Event Mascot